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The Shear Journal

Production, broadcast & the craft of making things on camera

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The Rise of Influencers: Transforming the Content Landscape

Studio Guide

The Rise of Influencers: Transforming the Content Landscape

Influencers build campaigns now, not one-off posts. Why that shift makes professional, high-quality content production matter more than ever.

Pete Guzzo · July 2, 2019 · 2 min

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