SiRONA CASE STUDY
Full-Scale Campaign Shoot
Multiple Teams | One Flow
THE CHALLENGE
Keep multiple crews moving at the same time — video, photography, sets, lighting — without turning the day into a bottleneck.
What they used at Shear:
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Studio A 180° cyclorama (painted green for VFX)
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Lighting grid fully rigged for production
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Multi-camera commercial setup
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PRE-BUILT SETS
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Studio G (5,600 sq ft) for photography team
Crew connections, producers, gear — all under one roof.
But more importantly… it all works together.
This isn’t a place where you figure it out as you go.
It’s where productions come in already moving — and leave finished.
Loading docks available: Built for real load-ins. Trucks, gear, fast turnarounds — no bottlenecks.
High ceilings + lighting grid: Big builds, clean lighting, and the flexibility to move fast without reworking the space.
Production support: Crews, vendors, and partners who know how to get it done — not figure it out on the fly.