SiRONA CASE STUDY

Full-Scale Campaign Shoot

Multiple Teams | One Flow

THE CHALLENGE

Keep multiple crews moving at the same time — video, photography, sets, lighting — without turning the day into a bottleneck.

What they used at Shear:

  • Studio A 180° cyclorama (painted green for VFX)

  • Lighting grid fully rigged for production

  • Multi-camera commercial setup

  • PRE-BUILT SETS

  • Studio G (5,600 sq ft) for photography team

Crew connections, producers, gear — all under one roof.

But more importantly… it all works together.

This isn’t a place where you figure it out as you go.
It’s where productions come in already moving — and leave finished.

  • Loading docks available: Built for real load-ins. Trucks, gear, fast turnarounds — no bottlenecks.

  • High ceilings + lighting grid: Big builds, clean lighting, and the flexibility to move fast without reworking the space.

  • Production support: Crews, vendors, and partners who know how to get it done — not figure it out on the fly.