Because the marketing director is not a podcast engineer
To start off — take 10% off your first podcast session or podcast event at Shear Media Studios.
(Yes, CTA first—thanks to my marketing friends.)
I remember the first time I really leaned into the idea of doing a podcast–videocast for corporate communication. It made sense on paper—simple, affordable, repeatable. So we jumped in with a fairly large insurance company in Tampa Bay and built a plan to interview all their C-level executives.
The idea was solid. Video podcast plus audio. Knock out twenty episodes in a day. Everyone shows up, sleeves rolled up, easy win.
Technically, everything was ready. We had the right gear. We planned the flow. We coordinated across spaces to make the environment feel like a real podcast studio, not just a room with microphones. A lot of work went into setting it up the right way.
Then the day came.
The room was set. Cameras on. Mics live. Marketing director standing there trying to stay optimistic.
Not one C-level person showed up.
They walked past the room. Waved. Said hi. Kept moving. Marketing managers ran the halls trying to salvage the day—pulling in anyone available so at least something could be recorded. We handled it professionally, but the reality was clear: the conference-room setup wasn’t built for video podcast production or executive schedules.
So companies do what they always do next—they try to build their own podcast setup. The gear goes in. The intention is good. But the same issues creep back in. Schedules don’t line up. Rooms aren’t designed for clean audio or multi-camera video. Leadership availability keeps slipping. The corporate podcast slowly loses momentum and quietly dies.
Sound familiar?
Here’s where it actually starts to work.
Companies record their corporate podcasts and video podcasts at Shear Media Studios. We’ve got the lounge look, the radio-station feel, polished sets, fun sets, even the grass wall—because yes, everyone still loves a grass wall with a neon sign.
And then, as a bonus, they host their corporate events here too. Leadership meetings. Company gatherings. Team events. Everyone’s already in the building. The C-suite is present. The mood is lighter. People are relaxed. And someone inevitably says, “Hey, let’s jump into the podcast room.”
And suddenly it happens.
People rotate in naturally. Cameras roll. Conversations feel real. You knock out video podcasts, internal communications, and branded content between meetings, drinks, and laughs—because the hardest part, getting everyone together, is already done.
You already spend money on events. You already see companies doing goofy 360-camera videos down the street. So instead of sinking budget into podcast gear that becomes an unused asset, you walk away with professional podcast content that actually gets made—and actually gets used.
If that sounds like a better way to do this, give me a call. Come by for a tour—or we can do a quick video walkthrough of the podcast studio in Tampa Bay.
I’ve lived this from every angle.
That’s why I built this place.
— Pete
